Asia Pacific University Library catalogue


Advertising, branding & marketing 101 : (Record no. 381511)

000 -LEADER
fixed length control field 01183nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180816025605.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180816b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781545474082 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1545474087 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency APU
Language of cataloging eng
Transcribing agency APU
Modifying agency WAN
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C37 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Carlton, Dixie M.
9 (RLIN) 38944
245 10 - TITLE STATEMENT
Title Advertising, branding & marketing 101 :
Remainder of title the small business owner's guide to making branding, marketing, and advertising much more effective /
Statement of responsibility, etc by Dixie Maria Carlton.
246 ## - VARYING FORM OF TITLE
Title proper/short title Advertising, branding and marketing 101.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc Maria Carlton Pty Ltd,
Date of publication, distribution, etc ©2017.
300 ## - PHYSICAL DESCRIPTION
Extent 130 p. ;
Dimensions 22 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing basics --Targeting your market --Positioning your business --Customer service essentials --Increasing market share, turnover, and profitability --Networking --Branding = projecting an image --Promotions --Media options --Building a strong reputation --Websites and social media marketing tools --Planning is the key to your marketing success.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 38945
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 38946
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 38947
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number Total Renewals
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 16/08/2018 KINOKUNIYA DS32554 34.00 1 HF5415 .C37 2017 c.1 00016282 09/01/2019 02/01/2019 1 34.00 15/08/2018 Staff Circulation 2018/06/2541  
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 16/08/2018 KINOKUNIYA DS32554 34.00 2 HF5415 .C37 2017 c.2 00016283 05/07/2019 17/06/2019 2 34.00 15/08/2018 General Circulation 2018/06/2541 1