Advertising, branding & marketing 101 : (Record no. 381511)
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000 -LEADER | |
---|---|
fixed length control field | 01183nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180816025605.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180816b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781545474082 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1545474087 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | APU |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | WAN |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .C37 2017 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Carlton, Dixie M. |
9 (RLIN) | 38944 |
245 10 - TITLE STATEMENT | |
Title | Advertising, branding & marketing 101 : |
Remainder of title | the small business owner's guide to making branding, marketing, and advertising much more effective / |
Statement of responsibility, etc | by Dixie Maria Carlton. |
246 ## - VARYING FORM OF TITLE | |
Title proper/short title | Advertising, branding and marketing 101. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Australia : |
Name of publisher, distributor, etc | Maria Carlton Pty Ltd, |
Date of publication, distribution, etc | ©2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 130 p. ; |
Dimensions | 22 cm |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Marketing basics --Targeting your market --Positioning your business --Customer service essentials --Increasing market share, turnover, and profitability --Networking --Branding = projecting an image --Promotions --Media options --Building a strong reputation --Websites and social media marketing tools --Planning is the key to your marketing success. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 38945 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 38946 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
9 (RLIN) | 38947 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number | Total Renewals |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 16/08/2018 | KINOKUNIYA | DS32554 | 34.00 | 1 | HF5415 .C37 2017 c.1 | 00016282 | 09/01/2019 | 02/01/2019 | 1 | 34.00 | 15/08/2018 | Staff Circulation | 2018/06/2541 | ||
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 16/08/2018 | KINOKUNIYA | DS32554 | 34.00 | 2 | HF5415 .C37 2017 c.2 | 00016283 | 05/07/2019 | 17/06/2019 | 2 | 34.00 | 15/08/2018 | General Circulation | 2018/06/2541 | 1 |