Advertising, branding & marketing 101 : the small business owner's guide to making branding, marketing, and advertising much more effective / by Dixie Maria Carlton.
Material type:
TextPublication details: Australia : Maria Carlton Pty Ltd, ©2017Description: 130 p. ; 22 cmISBN: 9781545474082 (pbk.); 1545474087 (pbk.)Other title: Advertising, branding and marketing 101Subject(s): Marketing | Advertising | Branding (Marketing)LOC classification: HF5415 | .C37 2017
Contents:
Marketing basics --Targeting your market --Positioning your business --Customer service essentials --Increasing market share, turnover, and profitability --Networking --Branding = projecting an image --Promotions --Media options --Building a strong reputation --Websites and social media marketing tools --Planning is the key to your marketing success.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf APIIT | Book | HF5415 .C37 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016282 | |
General Circulation
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APU Library Open Shelf APIIT | Book | HF5415 .C37 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016283 |
Marketing basics --Targeting your market --Positioning your business --Customer service essentials --Increasing market share, turnover, and profitability --Networking --Branding = projecting an image --Promotions --Media options --Building a strong reputation --Websites and social media marketing tools --Planning is the key to your marketing success.
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