Rajagopal, R.
Marketing research : fundamentals, process, and implications / Rajagopal. - Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] - xii, 260 p. : ill. ; 24 cm. - Business issues, competition and entrepreneurship .
Includes index.
Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index.
9781536130294 (hbk.)
2017060222
Marketing research.
HF5415.2 / .R25 2018
658.8/3
Marketing research : fundamentals, process, and implications / Rajagopal. - Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] - xii, 260 p. : ill. ; 24 cm. - Business issues, competition and entrepreneurship .
Includes index.
Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index.
9781536130294 (hbk.)
2017060222
Marketing research.
HF5415.2 / .R25 2018
658.8/3