Asia Pacific University Library catalogue


Marketing research : fundamentals, process, and implications / Rajagopal.

By: Rajagopal, RMaterial type: TextTextSeries: Business issues, competition and entrepreneurshipPublication details: Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018]Description: xii, 260 p. : ill. ; 24 cmISBN: 9781536130294 (hbk.)Subject(s): Marketing researchAdditional physical formats: Online version:: Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .R25 2018
Contents:
Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index.
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Includes index.

Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index.

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