Marketing research : (Record no. 381628)
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000 -LEADER | |
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fixed length control field | 01552cam a2200301 i 4500 |
001 - CONTROL NUMBER | |
control field | 20330580 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180903074126.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180903s2018 nyua 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2017060222 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781536130294 (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Modifying agency | WAN |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.2 |
Item number | .R25 2018 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/3 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rajagopal, R. |
9 (RLIN) | 39440 |
245 10 - TITLE STATEMENT | |
Title | Marketing research : |
Remainder of title | fundamentals, process, and implications / |
Statement of responsibility, etc | Rajagopal. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Hauppauge, N.Y. : |
Name of publisher, distributor, etc | Nova Science Publishers, Inc., |
Date of publication, distribution, etc | [2018] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 260 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
490 0# - SERIES STATEMENT | |
Series statement | Business issues, competition and entrepreneurship |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research. |
9 (RLIN) | 39441 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Display text | Online version: |
Main entry heading | Rajagopal, R., author. |
Title | Marketing research |
Place, publisher, and date of publication | Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] |
International Standard Book Number | 9781536130300 |
Record control number | (DLC) 2018006417 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 03/09/2018 | INFORMATION LABORATORY | 002005 | 999.00 | 3 | 1 | HF5415.2 .R25 2018 c.1 | 00016341 | 19/02/2019 | 08/02/2019 | 1 | 999.00 | 03/09/2018 | 3 Day Loan | 2018/06/2544 |