Asia Pacific University Library catalogue


Marketing research : (Record no. 381628)

000 -LEADER
fixed length control field 01552cam a2200301 i 4500
001 - CONTROL NUMBER
control field 20330580
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180903074126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180903s2018 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017060222
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781536130294 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency WAN
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .R25 2018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rajagopal, R.
9 (RLIN) 39440
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title fundamentals, process, and implications /
Statement of responsibility, etc Rajagopal.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hauppauge, N.Y. :
Name of publisher, distributor, etc Nova Science Publishers, Inc.,
Date of publication, distribution, etc [2018]
300 ## - PHYSICAL DESCRIPTION
Extent xii, 260 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 0# - SERIES STATEMENT
Series statement Business issues, competition and entrepreneurship
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 39441
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Rajagopal, R., author.
Title Marketing research
Place, publisher, and date of publication Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018]
International Standard Book Number 9781536130300
Record control number (DLC) 2018006417
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 03/09/2018 INFORMATION LABORATORY 002005 999.00 3 1 HF5415.2 .R25 2018 c.1 00016341 19/02/2019 08/02/2019 1 999.00 03/09/2018 3 Day Loan 2018/06/2544