ZINAB ABDULHAKIM MOHAMMED RSKHAN (TP045039).
THE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY / ZINAB ABDULHAKIM MOHAMMED RSKHAN. - Kuala Lumpur : Asia Pacific University, 2018. - 131 p. ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA).
Generation Y .
Consumer behavior.
PM-29-59
THE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY / ZINAB ABDULHAKIM MOHAMMED RSKHAN. - Kuala Lumpur : Asia Pacific University, 2018. - 131 p. ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA).
Generation Y .
Consumer behavior.
PM-29-59