Asia Pacific University Library catalogue


THE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY / (Record no. 381851)

000 -LEADER
fixed length control field 00875nam a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181016044047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181009b2017 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-29-59
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name ZINAB ABDULHAKIM MOHAMMED RSKHAN (TP045039).
9 (RLIN) 40348
245 10 - TITLE STATEMENT
Title THE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY /
Statement of responsibility, etc ZINAB ABDULHAKIM MOHAMMED RSKHAN.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 131 p.
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Generation Y .
9 (RLIN) 40345
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 40346
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ms .Thanam Subramaniam
Relator term Supervisor.
-- 40603
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Not for loan Masters Theses APU Library APU Library Reference Collection 09/10/2018   PM-29-59 00016134 09/10/2018 1 Reference