THE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY / (Record no. 381851)
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000 -LEADER | |
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fixed length control field | 00875nam a2200193 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20181016044047.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181009b2017 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PM-29-59 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | ZINAB ABDULHAKIM MOHAMMED RSKHAN (TP045039). |
9 (RLIN) | 40348 |
245 10 - TITLE STATEMENT | |
Title | THE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY / |
Statement of responsibility, etc | ZINAB ABDULHAKIM MOHAMMED RSKHAN. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 131 p. |
Other physical details | ill. ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA). |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Generation Y . |
9 (RLIN) | 40345 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior. |
9 (RLIN) | 40346 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ms .Thanam Subramaniam |
Relator term | Supervisor. |
-- | 40603 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Masters Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Not for loan | Masters Theses | APU Library | APU Library | Reference Collection | 09/10/2018 | PM-29-59 | 00016134 | 09/10/2018 | 1 | Reference |