Asia Pacific University Library catalogue


THE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY / ZINAB ABDULHAKIM MOHAMMED RSKHAN.

By: ZINAB ABDULHAKIM MOHAMMED RSKHAN (TP045039)Contributor(s): Ms .Thanam Subramaniam [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 131 p. ill. ; 30 cmSubject(s): Generation Y | Consumer behaviorLOC classification: PM-29-59Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA).
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Reference Reference APU Library
Reference Collection 		Masters Theses PM-29-59 (Browse shelf (Opens below)) 1 Not for loan 00016134

A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA).

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