Asia Pacific University Library catalogue


SHANTINI DEVI A/P SHANMUGANATHAN (TP025604)

A STUDY ON EFECTIVENESS OF SOCIAL MEDIA ADVERTISING TOWARDS PURCHASE INTENTION AMONG YOUNG WORKING WOMEN IN KLANG VALLEY / SHANTINI DEVI A/P SHANMUGANATHAN. - Kuala Lumpur : Asia Pacific University, 2018 - v, 86 p. : ill. ; 30 cm.

A thesis submitted in fulfillment of the requirements for the degree of Master of Business Administration in Euro Asia Business (UCMF1701EAMBA)


Social media--Marketing.
Internet marketing.

PM-29-92