Asia Pacific University Library catalogue


A STUDY ON EFECTIVENESS OF SOCIAL MEDIA ADVERTISING TOWARDS PURCHASE INTENTION AMONG YOUNG WORKING WOMEN IN KLANG VALLEY / (Record no. 382087)

000 -LEADER
fixed length control field 00876nam a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190123040255.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190122b2017 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-29-92
100 #0 - MAIN ENTRY--PERSONAL NAME
Personal name SHANTINI DEVI A/P SHANMUGANATHAN (TP025604)
9 (RLIN) 41401
245 10 - TITLE STATEMENT
Title A STUDY ON EFECTIVENESS OF SOCIAL MEDIA ADVERTISING TOWARDS PURCHASE INTENTION AMONG YOUNG WORKING WOMEN IN KLANG VALLEY /
Statement of responsibility, etc SHANTINI DEVI A/P SHANMUGANATHAN.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent v, 86 p. :
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A thesis submitted in fulfillment of the requirements for the degree of Master of Business Administration in Euro Asia Business (UCMF1701EAMBA)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing.
9 (RLIN) 41402
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 12813
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Mr. Kumaresu a/l Murugasu
Relator term Supervisor.
-- 41403
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Not for loan Masters Theses APU Library APU Library Reference Collection 23/01/2019   PM-29-92 00016764 23/01/2019 1 Reference