Asia Pacific University Library catalogue


A STUDY ON EFECTIVENESS OF SOCIAL MEDIA ADVERTISING TOWARDS PURCHASE INTENTION AMONG YOUNG WORKING WOMEN IN KLANG VALLEY / SHANTINI DEVI A/P SHANMUGANATHAN.

By: SHANTINI DEVI A/P SHANMUGANATHAN (TP025604)Contributor(s): Mr. Kumaresu a/l Murugasu [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: v, 86 p. : ill. ; 30 cmSubject(s): Social media -- Marketing | Internet marketingLOC classification: PM-29-92Dissertation note: A thesis submitted in fulfillment of the requirements for the degree of Master of Business Administration in Euro Asia Business (UCMF1701EAMBA)
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Reference Collection 		Masters Theses PM-29-92 (Browse shelf (Opens below)) 1 Not for loan 00016764

A thesis submitted in fulfillment of the requirements for the degree of Master of Business Administration in Euro Asia Business (UCMF1701EAMBA)

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