SALIH DURSUN (TP043617)
USAGE OF IMC TOOLS BY E-HAILING SERVICE PROVIDERS A PHENOMENOLOGICAL STUDY AMONG STUDENTS OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUALA LUMPUR, MALAYSIA / SALIH DURSUN - Kuala Lumpur : Asia Pacific University, 2018 - vi, 65 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1704GMM)
Communication in marketing.
Marketing research.
Intergrated marketing communication tools.
e-Hailing.
PM-30-13
USAGE OF IMC TOOLS BY E-HAILING SERVICE PROVIDERS A PHENOMENOLOGICAL STUDY AMONG STUDENTS OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUALA LUMPUR, MALAYSIA / SALIH DURSUN - Kuala Lumpur : Asia Pacific University, 2018 - vi, 65 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1704GMM)
Communication in marketing.
Marketing research.
Intergrated marketing communication tools.
e-Hailing.
PM-30-13