Asia Pacific University Library catalogue


USAGE OF IMC TOOLS BY E-HAILING SERVICE PROVIDERS A PHENOMENOLOGICAL STUDY AMONG STUDENTS OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUALA LUMPUR, MALAYSIA / SALIH DURSUN

By: SALIH DURSUN (TP043617)Contributor(s): Mr. Kumaresu a/l Murugasu [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: vi, 65 p. : ill. ; 30 cmSubject(s): Communication in marketing | Marketing research | Intergrated marketing communication tools | e-HailingLOC classification: PM-30-13Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1704GMM)
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
Reference Reference APU Library
Reference Collection 		Masters Theses PM-30-13 (Browse shelf (Opens below)) 1 Not for loan 00016784

A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1704GMM)

There are no comments on this title.

to post a comment.