USAGE OF IMC TOOLS BY E-HAILING SERVICE PROVIDERS A PHENOMENOLOGICAL STUDY AMONG STUDENTS OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUALA LUMPUR, MALAYSIA / (Record no. 382119)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00981nam a2200217 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190127021137.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190127b2017 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PM-30-13 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | SALIH DURSUN (TP043617) |
9 (RLIN) | 41541 |
245 10 - TITLE STATEMENT | |
Title | USAGE OF IMC TOOLS BY E-HAILING SERVICE PROVIDERS A PHENOMENOLOGICAL STUDY AMONG STUDENTS OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUALA LUMPUR, MALAYSIA / |
Statement of responsibility, etc | SALIH DURSUN |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vi, 65 p. : |
Other physical details | ill. ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1704GMM) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 41542 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research. |
9 (RLIN) | 41543 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Intergrated marketing communication tools. |
9 (RLIN) | 41544 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | e-Hailing. |
9 (RLIN) | 41545 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mr. Kumaresu a/l Murugasu |
Relator term | Supervisor. |
-- | 41546 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Masters Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Not for loan | Masters Theses | APU Library | APU Library | Reference Collection | 27/01/2019 | PM-30-13 | 00016784 | 27/01/2019 | 1 | Reference |