LUO YU (TP043251)
THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA / LUO YU. - Kuala Lumpur : Asia Pacific University, 2017. - 80 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA)
Social media--Marketing.
Internet marketing--China.
Customer relations.
Consumer behavior
PM-30-45
THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA / LUO YU. - Kuala Lumpur : Asia Pacific University, 2017. - 80 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA)
Social media--Marketing.
Internet marketing--China.
Customer relations.
Consumer behavior
PM-30-45