THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA / (Record no. 382155)
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000 -LEADER | |
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fixed length control field | 00979nam a2200217 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190208035913.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190208b2018 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PM-30-45 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | LUO YU (TP043251) |
9 (RLIN) | 41724 |
245 14 - TITLE STATEMENT | |
Title | THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA / |
Statement of responsibility, etc | LUO YU. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 80 p. : |
Other physical details | ill. ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social media |
General subdivision | Marketing. |
9 (RLIN) | 41725 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing |
Geographic subdivision | China. |
9 (RLIN) | 41726 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer relations. |
9 (RLIN) | 41727 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior |
9 (RLIN) | 20791 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mutia Anggeraini Binti Khalid |
Relator term | Supervisor. |
-- | 41728 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Masters Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Not for loan | Masters Theses | APU Library | APU Library | Reference Collection | 08/02/2019 | PM-30-45 | 00016817 | 08/02/2019 | 1 | Reference |