Asia Pacific University Library catalogue


THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA / (Record no. 382155)

000 -LEADER
fixed length control field 00979nam a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190208035913.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190208b2018 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-30-45
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name LUO YU (TP043251)
9 (RLIN) 41724
245 14 - TITLE STATEMENT
Title THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA /
Statement of responsibility, etc LUO YU.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 80 p. :
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing.
9 (RLIN) 41725
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
Geographic subdivision China.
9 (RLIN) 41726
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 41727
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
9 (RLIN) 20791
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Mutia Anggeraini Binti Khalid
Relator term Supervisor.
-- 41728
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Not for loan Masters Theses APU Library APU Library Reference Collection 08/02/2019   PM-30-45 00016817 08/02/2019 1 Reference