Asia Pacific University Library catalogue


THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA / LUO YU.

By: LUO YU (TP043251)Contributor(s): Mutia Anggeraini Binti Khalid [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 80 p. : ill. ; 30 cmSubject(s): Social media -- Marketing | Internet marketing -- China | Customer relations | Consumer behaviorLOC classification: PM-30-45Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA)
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Reference Collection 		Masters Theses PM-30-45 (Browse shelf (Opens below)) 1 Not for loan 00016817

A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA)

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