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Armstrong, Gary M.

Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc O. Opresnik. - 13th edition, global edition. - Harlow : Pearson, 2017. - 669 pages : illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292146508 (pbk.) 1292146508 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .A76 2017

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