Marketing : (Record no. 382768)
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000 -LEADER | |
---|---|
fixed length control field | 00788cam a2200241 i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20191127113758.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191128s2017 enk 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292146508 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1292146508 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | NUSCL |
Language of cataloging | eng |
Transcribing agency | NUSCL |
Modifying agency | WAN |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .A76 2017 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary M. |
9 (RLIN) | 38924 |
245 10 - TITLE STATEMENT | |
Title | Marketing : |
Remainder of title | an introduction / |
Statement of responsibility, etc | Gary Armstrong, Philip Kotler ; with Marc O. Opresnik. |
250 ## - EDITION STATEMENT | |
Edition statement | 13th edition, global edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Harlow : |
Name of publisher, distributor, etc | Pearson, |
Date of publication, distribution, etc | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 669 pages : |
Other physical details | illustrations ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 20576 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
9 (RLIN) | 44332 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Opresnik, Marc O. |
9 (RLIN) | 44333 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 28/08/2019 | KS EDU RESOURCES | KSRNOV3683 | 332.40 | 1 | 2 | HF5415 .A76 2017 c.1 | 00012731 | 12/05/2022 | 21/03/2022 | 1 | 332.40 | 28/08/2019 | General Circulation | U-2019/08/0956 |