Asia Pacific University Library catalogue


Marketing : (Record no. 382768)

000 -LEADER
fixed length control field 00788cam a2200241 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191127113758.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191128s2017 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292146508 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292146508 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NUSCL
Language of cataloging eng
Transcribing agency NUSCL
Modifying agency WAN
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .A76 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary M.
9 (RLIN) 38924
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong, Philip Kotler ; with Marc O. Opresnik.
250 ## - EDITION STATEMENT
Edition statement 13th edition, global edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 669 pages :
Other physical details illustrations ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 20576
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 44332
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc O.
9 (RLIN) 44333
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 28/08/2019 KS EDU RESOURCES KSRNOV3683 332.40 1 2 HF5415 .A76 2017 c.1 00012731 12/05/2022 21/03/2022 1 332.40 28/08/2019 General Circulation U-2019/08/0956