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Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc O. Opresnik.

By: Armstrong, Gary M Contributor(s): Kotler, Philip | Opresnik, Marc O Material type: Text

TextPublication details: Harlow : Pearson, 2017Edition: 13th edition, global editionDescription: 669 pages : illustrations ; 28 cmISBN: 9781292146508 (pbk.); 1292146508 (pbk.)Subject(s): MarketingLOC classification: HF5415 | .A76 2017

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415 .A76 2017 c.1 (Browse shelf (Opens below))	1	Available		00012731

Includes bibliographical references and index.

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Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc O. Opresnik.