MUHAMMAD HARRIS (TP053745)
THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER PURCHASE INTENTION OF RESTAURANT PRODUCTS : A QUANTITATIVE STUDY AMONG MILLENNIAL IN ISLAMABAD, PAKISTAN / MUHAMMAD HARRIS. - Kuala Lumpur : Asia Pacific University, 2019. - 96 pages : illustrations. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1808BMBA).
Implications of this study suggests that vouchers and coupons, price discounts and free samples need to be considered by marketers in order to have a positive impact on consumer purchase intention.
Consumer behavior--Generation Y--Pakistan.
Sales promotion.
Coupons (Retail trade).
PM-32-09
THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER PURCHASE INTENTION OF RESTAURANT PRODUCTS : A QUANTITATIVE STUDY AMONG MILLENNIAL IN ISLAMABAD, PAKISTAN / MUHAMMAD HARRIS. - Kuala Lumpur : Asia Pacific University, 2019. - 96 pages : illustrations. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1808BMBA).
Implications of this study suggests that vouchers and coupons, price discounts and free samples need to be considered by marketers in order to have a positive impact on consumer purchase intention.
Consumer behavior--Generation Y--Pakistan.
Sales promotion.
Coupons (Retail trade).
PM-32-09