Asia Pacific University Library catalogue


THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER PURCHASE INTENTION OF RESTAURANT PRODUCTS : (Record no. 383349)

000 -LEADER
fixed length control field 01304nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230626113210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190125b2017 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-32-09
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name MUHAMMAD HARRIS (TP053745)
9 (RLIN) 41493
245 14 - TITLE STATEMENT
Title THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER PURCHASE INTENTION OF RESTAURANT PRODUCTS :
Statement of responsibility, etc MUHAMMAD HARRIS.
Remainder of title A QUANTITATIVE STUDY AMONG MILLENNIAL IN ISLAMABAD, PAKISTAN /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 96 pages :
Other physical details illustrations. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1808BMBA).
520 ## - SUMMARY, ETC.
Summary, etc Implications of this study suggests that vouchers and coupons, price discounts and free samples need to be considered by marketers in order to have a positive impact on consumer purchase intention.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
General subdivision Generation Y
Geographic subdivision Pakistan.
9 (RLIN) 41494
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 46723
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Coupons (Retail trade).
9 (RLIN) 41495
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ms. Sueraya bnti Mohamad Alwie
Relator term Supervisor.
-- 48430
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
Link text Available in APres
Public note - Requires login to view full text.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Koha item type Public note
Not Withdrawn Available   Not Damaged Restricted access Not for loan Masters Theses APU Library APU Library Reference Collection 15/12/2020 PM-32-09 00018468 15/12/2020 1 Reference Available in APres