Asia Pacific University Library catalogue


THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER PURCHASE INTENTION OF RESTAURANT PRODUCTS : MUHAMMAD HARRIS. A QUANTITATIVE STUDY AMONG MILLENNIAL IN ISLAMABAD, PAKISTAN /

By: MUHAMMAD HARRIS (TP053745)Contributor(s): Ms. Sueraya bnti Mohamad Alwie [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 96 pages : illustrations. ; 30 cmSubject(s): Consumer behavior -- Generation Y -- Pakistan | Sales promotion | Coupons (Retail trade)LOC classification: PM-32-09Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1808BMBA). Summary: Implications of this study suggests that vouchers and coupons, price discounts and free samples need to be considered by marketers in order to have a positive impact on consumer purchase intention.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Reference Reference APU Library
Reference Collection 		Masters Theses PM-32-09 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) Available in APres 00018468

A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1808BMBA).

Implications of this study suggests that vouchers and coupons, price discounts and free samples need to be considered by marketers in order to have a positive impact on consumer purchase intention.

There are no comments on this title.

to post a comment.