Pickton, David.
Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. - xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0273676458 (pbk.) 9780273676454 (pbk.) 0273676458 (CD-ROM)
2004047715
Communication in marketing.
HF5415.123 / .P53 2004
658.802 / PIC 2004
Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. - xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0273676458 (pbk.) 9780273676454 (pbk.) 0273676458 (CD-ROM)
2004047715
Communication in marketing.
HF5415.123 / .P53 2004
658.802 / PIC 2004