Integrated marketing communications / David Pickton, Amanda Broderick.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004Edition: 2nd edDescription: xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0273676458 (pbk.); 9780273676454 (pbk.); 0273676458 (CD-ROM)Subject(s): Communication in marketingDDC classification: 658.802 LOC classification: HF5415.123 | .P53 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library CD-ROM Shelf | CD-ROM | CD-33-85 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014238 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.123 .P53 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010504 |
Includes bibliographical references and index.
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