Asia Pacific University Library catalogue


Integrated marketing communications / (Record no. 4005)

000 -LEADER
fixed length control field 01074cam a22003138a 4500
001 - CONTROL NUMBER
control field 13538483
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151224051504.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040326s2004 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004047715
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273676458 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273676454 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273676458 (CD-ROM)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ANA
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .P53 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number PIC 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pickton, David.
9 (RLIN) 8146
245 10 - TITLE STATEMENT
Title Integrated marketing communications /
Statement of responsibility, etc David Pickton, Amanda Broderick.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall Fiancial Times,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 761 p. :
Other physical details ill. ;
Dimensions 25 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Broderick, Amanda.
9 (RLIN) 8148
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1298
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 09/04/2013 MPH 752377 193.50 8 2 HF5415.123 .P53 2004 c.1 00010504 20/11/2017 10/11/2017 1 193.50 09/04/2013 General Circulation
Not Withdrawn Available   Not Damaged No use restrictions Available for loan CD-ROM APU Library APU Library CD-ROM Shelf 26/09/2014 MPH         CD-33-85 00014238 26/09/2014   1   26/09/2014 General Circulation