Cheverton, Peter.
Key account management : a complete action kit of tools & techniques for achieving profitable key supplier status / Peter Cheverton. - 2nd ed. - London : Kogan Page, 2001. - xii, 340 p. : ill. ; 25 cm.
Previous ed.: 1999. Includes CD-ROM.
Includes bibliographical references and index.
074943595X (pbk.) 9780749435950 (pbk.)
GBA1Y7626 bnb
Selling--Key accounts.
Marketing--Key accounts.
HF5438.8.K48 / C44 2001
658.804 / CHE 2001
Key account management : a complete action kit of tools & techniques for achieving profitable key supplier status / Peter Cheverton. - 2nd ed. - London : Kogan Page, 2001. - xii, 340 p. : ill. ; 25 cm.
Previous ed.: 1999. Includes CD-ROM.
Includes bibliographical references and index.
074943595X (pbk.) 9780749435950 (pbk.)
GBA1Y7626 bnb
Selling--Key accounts.
Marketing--Key accounts.
HF5438.8.K48 / C44 2001
658.804 / CHE 2001