Asia Pacific University Library catalogue


Key account management : a complete action kit of tools & techniques for achieving profitable key supplier status / Peter Cheverton.

By: Cheverton, PeterMaterial type: TextTextPublication details: London : Kogan Page, 2001Edition: 2nd edDescription: xii, 340 p. : ill. ; 25 cmISBN: 074943595X (pbk.); 9780749435950 (pbk.)Subject(s): Selling -- Key accounts | Marketing -- Key accounts | Management and Business StudiesDDC classification: 658.804 LOC classification: HF5438.8.K48 | C44 2001
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Book HF5438.8.K48 C44 2001 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010519

Previous ed.: 1999.

Includes CD-ROM.

Includes bibliographical references and index.

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