Churchill, Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : col. ill., maps ; 29 cm. - Irwin series in marketing .
Includes bibliographical references (p. [587]-605) and indexes.
9780071152259 (pbk.) 0071152253 (pbk.)
97013807
Marketing.
HF5415 / .C48 1998
658.8 / CHU 1998
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : col. ill., maps ; 29 cm. - Irwin series in marketing .
Includes bibliographical references (p. [587]-605) and indexes.
9780071152259 (pbk.) 0071152253 (pbk.)
97013807
Marketing.
HF5415 / .C48 1998
658.8 / CHU 1998