Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Material type:
TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN: 9780071152259 (pbk.); 0071152253 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .C48 1998Online resources: Publisher description | Table of contents | Contributor biographical information
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5415 .C48 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010320 |
Includes bibliographical references (p. [587]-605) and indexes.
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