000 -LEADER |
fixed length control field |
01353pam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
3070144 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151210051503.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
970416s1998 mauab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
97013807 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071152259 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071152253 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
APU |
Modifying agency |
SM |
Language of cataloging |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.C48 1998 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
21 |
Item number |
CHU 1998 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Churchill, Gilbert A. |
9 (RLIN) |
8244 |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
creating value for customers / |
Statement of responsibility, etc |
Gilbert A. Churchill, Jr., J. Paul Peter. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Irwin/McGraw Hill, |
Date of publication, distribution, etc |
c1998. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 630 p. : |
Other physical details |
col. ill., maps ; |
Dimensions |
29 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Irwin series in marketing |
9 (RLIN) |
8245 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [587]-605) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
878 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
9 (RLIN) |
8246 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/description/mh023/97013807.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/mh022/97013807.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0707/97013807-b.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
1 |