Inside marketing : practices, ideologies, devices /
edited by Detlev Zwick and Julien Cayla.
- Oxford : Oxford University Press, 2012.
- xi, 357 p. : ill. ; 24 cm.
Originally published: 2011.
Includes bibliographical references and index.
9780199576746 (hbk.)
2012406431
Marketing.
Marketing--Management.
HF5415 / .I57 2011
658.8 / INS 2011
Originally published: 2011.
Includes bibliographical references and index.
9780199576746 (hbk.)
2012406431
Marketing.
Marketing--Management.
HF5415 / .I57 2011
658.8 / INS 2011