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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Contributor(s): Zwick, Detlev | Cayla, Julien Material type: Text

TextPublication details: Oxford : Oxford University Press, 2012Description: xi, 357 p. : ill. ; 24 cmISBN: 9780199576746 (hbk.)Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .I57 2011

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415 .I57 2011 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00010327

Originally published: 2011.

Includes bibliographical references and index.

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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.