Asia Pacific University Library catalogue


Inside marketing : (Record no. 4050)

000 -LEADER
fixed length control field 00983cam a2200301 a 4500
001 - CONTROL NUMBER
control field 17449584
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150318110801.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120831s2012 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012406431
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199576746 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency APU
Language of cataloging eng
Modifying agency SM
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .I57 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number INS 2011
245 00 - TITLE STATEMENT
Title Inside marketing :
Remainder of title practices, ideologies, devices /
Statement of responsibility, etc edited by Detlev Zwick and Julien Cayla.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 357 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Originally published: 2011.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 878
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7276
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zwick, Detlev.
9 (RLIN) 8295
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cayla, Julien.
9 (RLIN) 8296
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origres
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 10/04/2013 IBS Buku 89337 / B 244.75 1 1 HF5415 .I57 2011 c.1 00010327 04/06/2018 21/05/2018 1 244.75 10/04/2013 General Circulation PO: U-2012/06/0029 / KLIBF '12 - SURAYA.