Gummesson, Evert, 1936-
Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm / Evert Gummesson. - Boston, Mass : Butterworth-Heinemann, 1999. - xiii, 281 p. : ill. ; 25 cm.
Includes bibliographical references and index.
075064463X (pbk.) 9780750644631 (pbk.)
99025381
Relationship marketing.
HF5415.55 / .G86 1999
658.812 / GUM 1999
Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm / Evert Gummesson. - Boston, Mass : Butterworth-Heinemann, 1999. - xiii, 281 p. : ill. ; 25 cm.
Includes bibliographical references and index.
075064463X (pbk.) 9780750644631 (pbk.)
99025381
Relationship marketing.
HF5415.55 / .G86 1999
658.812 / GUM 1999