Percy, Larry.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. - Oxford ; New York : Oxford University Press, 2001. - xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0198782322 (pbk.) 9780198782322 (pbk.)
2001273433
GBA1-Y4263
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
HF5438.5 / .P47 2001
658.82 / PER 2001
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. - Oxford ; New York : Oxford University Press, 2001. - xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0198782322 (pbk.) 9780198782322 (pbk.)
2001273433
GBA1-Y4263
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
HF5438.5 / .P47 2001
658.82 / PER 2001