Asia Pacific University Library catalogue


Strategic advertising management / (Record no. 4179)

000 -LEADER
fixed length control field 01568cam a2200397 a 4500
001 - CONTROL NUMBER
control field 12521222
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150324163300.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010831s2001 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001273433
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA1-Y4263
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0198782322 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198782322 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm46651888
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency ANA
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number .P47 2001
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Edition number 21
Item number PER 2001
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
9 (RLIN) 8518
245 10 - TITLE STATEMENT
Title Strategic advertising management /
Statement of responsibility, etc Larry Percy, John R. Rossiter, Richard Elliott.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 288 p., 12 p. of plates :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 8519
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management.
9 (RLIN) 32
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 123
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rossiter, John R.
9 (RLIN) 8520
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
9 (RLIN) 8521
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0611/2001273433-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0611/2001273433-d.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0723/2001273433-b.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Cost, replacement price
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 11/04/2013 MPH DS 2772 89.90   HF5438.5 .P47 2001 c.1 00010581 11/04/2013 1 11/04/2013 General Circulation  
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 11/04/2013 KOPERASI UM PB07090051 80.90   HF5438.5 .P47 2001 c.2 00010597 11/04/2013 2 11/04/2013 General Circulation 80.90
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 11/04/2013 KOPERASI UM PB07100124 80.90   HF5438.5 .P47 2001 c.3 00010533 11/04/2013 3 11/04/2013 General Circulation 80.90