000 -LEADER |
fixed length control field |
01568cam a2200397 a 4500 |
001 - CONTROL NUMBER |
control field |
12521222 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150324163300.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
010831s2001 enka b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2001273433 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA1-Y4263 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0198782322 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780198782322 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm46651888 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKM |
Transcribing agency |
UKM |
Modifying agency |
ANA |
Language of cataloging |
eng |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5438.5 |
Item number |
.P47 2001 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.82 |
Edition number |
21 |
Item number |
PER 2001 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Percy, Larry. |
9 (RLIN) |
8518 |
245 10 - TITLE STATEMENT |
Title |
Strategic advertising management / |
Statement of responsibility, etc |
Larry Percy, John R. Rossiter, Richard Elliott. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oxford ; |
-- |
New York : |
Name of publisher, distributor, etc |
Oxford University Press, |
Date of publication, distribution, etc |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 288 p., 12 p. of plates : |
Other physical details |
ill. (some col.) ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
8519 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Management. |
9 (RLIN) |
32 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic planning. |
9 (RLIN) |
123 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
9 (RLIN) |
8147 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rossiter, John R. |
9 (RLIN) |
8520 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Elliott, Richard H. |
9 (RLIN) |
8521 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0611/2001273433-t.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0611/2001273433-d.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0723/2001273433-b.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
copycat |
d |
2 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |