Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2001Description: xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cmISBN: 0198782322 (pbk.); 9780198782322 (pbk.)Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 658.82 LOC classification: HF5438.5 | .P47 2001Online resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5438.5 .P47 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010581 | |
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General Circulation
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APU Library Open Shelf | Book | HF5438.5 .P47 2001 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010597 | |
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General Circulation
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APU Library Open Shelf | Book | HF5438.5 .P47 2001 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010533 |
Includes bibliographical references and index.
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