Cheverton, Peter.
Understanding brands / Peter Cheverton. - London ; Philadelphia : Kogan Page, 2006. - x, 139 p. : ill. ; 22 cm. - Creating success. .
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
074944665X (pbk.) 9780749446659 (pbk.)
2006008964
Brand name products.
Product management.
HD69.B7 / C44 2006
658.827 / CHE 2006
Understanding brands / Peter Cheverton. - London ; Philadelphia : Kogan Page, 2006. - x, 139 p. : ill. ; 22 cm. - Creating success. .
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
074944665X (pbk.) 9780749446659 (pbk.)
2006008964
Brand name products.
Product management.
HD69.B7 / C44 2006
658.827 / CHE 2006