Understanding brands / Peter Cheverton.
Material type:
TextSeries: Creating successPublication details: London ; Philadelphia : Kogan Page, 2006Description: x, 139 p. : ill. ; 22 cmISBN: 074944665X (pbk.); 9780749446659 (pbk.)Subject(s): Brand name products | Product managementDDC classification: 658.827 LOC classification: HD69.B7 | C44 2006
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 C44 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010433 |
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
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