Asia Pacific University Library catalogue


Understanding brands / (Record no. 4232)

000 -LEADER
fixed length control field 01208cam a22003254a 4500
001 - CONTROL NUMBER
control field 14302945
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160227051503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060316s2006 enka 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006008964
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 074944665X (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749446659 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm65187302
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency APU
Modifying agency ANA
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number C44 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number CHE 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
9 (RLIN) 8221
245 10 - TITLE STATEMENT
Title Understanding brands /
Statement of responsibility, etc Peter Cheverton.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent x, 139 p. :
Other physical details ill. ;
Dimensions 22 cm.
490 #0 - SERIES STATEMENT
Series statement Creating success.
500 ## - GENERAL NOTE
General note "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 7961
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 7816
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
9 (RLIN) 8611
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 12/04/2013 MPH 404732 65.50 1 HD69.B7 C44 2006 c.1 00010433 29/02/2016 26/02/2016 1 65.50 12/04/2013 General Circulation Bought by Ms. Sheena