Understanding brands / (Record no. 4232)
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000 -LEADER | |
---|---|
fixed length control field | 01208cam a22003254a 4500 |
001 - CONTROL NUMBER | |
control field | 14302945 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160227051503.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 060316s2006 enka 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2006008964 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 074944665X (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749446659 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocm65187302 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | APU |
Modifying agency | ANA |
Language of cataloging | eng |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69.B7 |
Item number | C44 2006 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Edition number | 22 |
Item number | CHE 2006 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cheverton, Peter. |
9 (RLIN) | 8221 |
245 10 - TITLE STATEMENT | |
Title | Understanding brands / |
Statement of responsibility, etc | Peter Cheverton. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London ; |
-- | Philadelphia : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | 2006. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x, 139 p. : |
Other physical details | ill. ; |
Dimensions | 22 cm. |
490 #0 - SERIES STATEMENT | |
Series statement | Creating success. |
500 ## - GENERAL NOTE | |
General note | "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?" |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
9 (RLIN) | 7961 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Product management. |
9 (RLIN) | 7816 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cheverton, Peter. |
9 (RLIN) | 8611 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 12/04/2013 | MPH | 404732 | 65.50 | 1 | HD69.B7 C44 2006 c.1 | 00010433 | 29/02/2016 | 26/02/2016 | 1 | 65.50 | 12/04/2013 | General Circulation | Bought by Ms. Sheena |