Neumeier, Marty.
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. - Indianapolis, Ind. : New Riders Pub., c2003. - 178 p. : ill. ; 21 cm.
The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index.
0735713308 (pbk.) 9780735713307 (pbk.)
2002110725
Brand name products.
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / N48 2003
658.827 / NEU 2003
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. - Indianapolis, Ind. : New Riders Pub., c2003. - 178 p. : ill. ; 21 cm.
The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index.
0735713308 (pbk.) 9780735713307 (pbk.)
2002110725
Brand name products.
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / N48 2003
658.827 / NEU 2003