Asia Pacific University Library catalogue


The brand gap : (Record no. 4350)

000 -LEADER
fixed length control field 01287cam a22003494a 4500
001 - CONTROL NUMBER
control field 12874575
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150828051502.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020729s2003 inua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002110725
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0735713308 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780735713307 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2002110725
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ANA
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number N48 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 21
Item number NEU 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Neumeier, Marty.
9 (RLIN) 8747
245 14 - TITLE STATEMENT
Title The brand gap :
Remainder of title how to bridge the distance between business strategy and design : a whiteboard overview /
Statement of responsibility, etc by Marty Neumeier.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Indianapolis, Ind. :
Name of publisher, distributor, etc New Riders Pub.,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent 178 p. :
Other physical details ill. ;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note The title proper, other title information, and statement of reponsibility spread into four pages.
500 ## - GENERAL NOTE
General note "AIGA"--Cover.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 7961
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Planning.
9 (RLIN) 8748
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 8367
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element American Institute of Graphic Arts.
9 (RLIN) 8749
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Cost, normal purchase price Cost, replacement price
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 16/04/2013 EMO 1765 1 HD69.B7 N48 2003 c.1 00010600 27/08/2015 27/08/2015 1 16/04/2013 General Circulation    
Not Withdrawn Available   Not Damaged   Available for loan Book APU Library APU Library Open Shelf 25/02/2014 EMO 1242 1 HD69.B7 N48 2003 c.2 00027739 28/02/2022 03/01/2022 2 25/02/2014 General Circulation 42.95 42.95