Lindström, Martin, 1970-
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold. - London ; Sterling, VA : Kogan Page, 2003. - xvi, 316 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
0749438673 (hbk.) 9780749438678 (hbk.)
2002154220
Brand name products.
Child consumers.
Advertising and children.
Marketing research.
HD69.B7 / L55 2003
658.834083 / LIN 2003
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold. - London ; Sterling, VA : Kogan Page, 2003. - xvi, 316 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
0749438673 (hbk.) 9780749438678 (hbk.)
2002154220
Brand name products.
Child consumers.
Advertising and children.
Marketing research.
HD69.B7 / L55 2003
658.834083 / LIN 2003