Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
Material type:
TextPublication details: London ; Sterling, VA : Kogan Page, 2003Description: xvi, 316 p. : ill., maps ; 24 cmISBN: 0749438673 (hbk.); 9780749438678 (hbk.)Subject(s): Brand name products | Child consumers | Advertising and children | Marketing researchDDC classification: 658.834083 LOC classification: HD69.B7 | L55 2003
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HD69.B7 L55 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010666 |
Includes bibliographical references and index.
There are no comments on this title.