Asia Pacific University Library catalogue


Brandchild : (Record no. 4580)

000 -LEADER
fixed length control field 01297cam a22003254a 4500
001 - CONTROL NUMBER
control field 13005522
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150810172724.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021119s2003 enkab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002154220
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749438673 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749438678 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ANA
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number L55 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834083
Edition number 21
Item number LIN 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lindström, Martin,
Dates associated with a name 1970-
9 (RLIN) 9091
245 10 - TITLE STATEMENT
Title Brandchild :
Remainder of title remarkable insights into the minds of today's global kids and their relationships with brands /
Statement of responsibility, etc Martin Lindstrom with Patricia B. Seybold.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Sterling, VA :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 316 p. :
Other physical details ill., maps ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 7961
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Child consumers.
9 (RLIN) 9092
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and children.
9 (RLIN) 9093
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 3950
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Seybold, Patricia B.
9 (RLIN) 8424
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 24/04/2013 MPH 52780 5.00   HD69.B7 L55 2003 c.1 00010666 24/04/2013 1 5.00 24/04/2013 General Circulation