Arens, William F.
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - 1 v. (various pagings) : ill. (some col.) ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
0071122931 (pbk.) 9780071122931 (pbk.)
2001091172
Advertising.
HF5821 / .A74 2002
659.1 / ARE 2002
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - 1 v. (various pagings) : ill. (some col.) ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
0071122931 (pbk.) 9780071122931 (pbk.)
2001091172
Advertising.
HF5821 / .A74 2002
659.1 / ARE 2002