Contemporary advertising / William F. Arens.
Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cmISBN: 0071122931 (pbk.); 9780071122931 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .A74 2002Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5821 .A74 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010781 |
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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