Contemporary advertising / (Record no. 4718)
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000 -LEADER | |
---|---|
fixed length control field | 01246cam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 12410554 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150407103827.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 010516s2002 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2001091172 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071122931 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071122931 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | APU |
Modifying agency | SM |
Language of cataloging | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5821 |
Item number | .A74 2002 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 21 |
Item number | ARE 2002 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. |
9 (RLIN) | 9305 |
245 10 - TITLE STATEMENT | |
Title | Contemporary advertising / |
Statement of responsibility, etc | William F. Arens. |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | McGraw-Hill Irwin, |
Date of publication, distribution, etc | c2002. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 v. (various pagings) : |
Other physical details | ill. (some col.) ; |
Dimensions | 29 cm. |
490 #4 - SERIES STATEMENT | |
Series statement | The McGraw-Hill/Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
538 ## - SYSTEM DETAILS NOTE | |
System details note | System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
Uncontrolled related/analytical title | Student CD-ROM for use with Contemporary advertising. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 3 |
e | epcn |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 30/04/2013 | REHOBOTH | 1227 | 17.00 | HF5821 .A74 2002 c.1 | 00010781 | 30/04/2013 | 1 | 17.00 | 30/04/2013 | General Circulation |