Belch, George E. 1951-
Introduction to advertising and promotion : an integrated marketing communications perspective / Introduction to advertising & promotion George E. Belch, Michael A. Belch. - 3rd ed. - Chicago : Irwin, c1995. - xxii, 762 p. : ill. (som col.), col. maps ; 29 cm. - Irwin series in marketing .
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
0256136963 (hbk.) 9780256136968 (hbk.) 0256136971 (hbk.)
94022646
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 1995
659.1 / BEL 1995
Introduction to advertising and promotion : an integrated marketing communications perspective / Introduction to advertising & promotion George E. Belch, Michael A. Belch. - 3rd ed. - Chicago : Irwin, c1995. - xxii, 762 p. : ill. (som col.), col. maps ; 29 cm. - Irwin series in marketing .
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
0256136963 (hbk.) 9780256136968 (hbk.) 0256136971 (hbk.)
94022646
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 1995
659.1 / BEL 1995